Julie trained as a nurse at Waikato and then Hawke's Bay hospitals. She started sewing in her teens and is self taught; starting with making her own clothes and moving on to dance costumes, children's clothes, ball dresses and then bridal as her family grew.
Ten years ago Julie's midwife sister asked her to start making affordable merino clothing, as her clients weren't dressing their babies in wool, which has long been the preferred fabric for keeping babies warm and dry year round.
Since February 2010, Julie, her family and more lately their miniature schnauzer called Dolly (pictured below) have run a popular stall at the Frank Kitts market selling a variety of merino products for newborns up to 8 year olds. It is not unusual for Julie to come from behind her stall and talk to all babies that visit with their parents, Aunties and Uncles and Grandparents.
The market is open every Saturday.